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Walking into a lecture at the LSE will invite a glance at a sea of glowing Apple logos from students busily typing notes, or alternatively browsing their Facebook News Feed.
The announcement of the new iPhones on 9 September 2014 was a cause for celebration for Apple fans worldwide.
Tim Cook’s keynote speech in California brought forth two new iPhones: the iPhone 6 (with a screen size of 4.7 inches) and the iPhone 6 Plus (with a screen size of 5.5 inches).
Despite the larger screen real estate, Apple have once again managed to slim down the iPhone 6 to 6.9mm, which is 0.7mm thinner than your current, bulky iPhone 5.
Furthermore, in terms of hardware, the camera has been upgraded to provide an f/2.2 aperture and 1.5 micron-pixels; and the lock switch has been moved to the right hand side to accommodate for the larger size.
With the release of iOS8, a host of new features become available, not only to the newest in the iPhone line, but to a number of previous generation models.
The most interesting being able to access your SMS messages and phone calls via a Mac, meaning you do not need to have your phone to hand to reply to that important text message about tonight’s drinks plans, or make a quick phone call to check in with Mum.
The ability to create a WiFi hotspot from your iPhone has become a lot easier, useful for those tricky spots where the Library WiFi is not working adequately to load your Twitter feed.
A new health and fitness application uses data gained from sensors in the iPhone to track daily calories burned, heart rate, blood sugar and cholesterol, among other indicators. This data can then be shared with your doctor to keep track of your health.
The ability to see this data will hopefully encourage iOS users to lead a more active lifestyle, so your AU matches combined with dancing at Zoo Bar will help visibly shift some calories.
Finally, the introduction of a system called Apple Pay has the ability to revolutionise our lives in more ways than imaginable.
The system places credit card details onto your iPhone, and using NFC (Near Field Communication) technology, can pay for items using the contactless reader in a shop, restaurant or retail outlet.
Security is one of the main concerns regarding credit and debit cards.
Apple have attempted to minimise these apprehensions by generating a unique payment number and device account number which are encrypted and stored securely.
This means that the retailer will not know your credit card number, nor will Apple access account numbers or the payment amount.
Touch ID means payments are only authorised with your fingerprint, and if you lose your iPhone on a night out, all payments can be stopped.
As a result, this could help combat the level of credit card fraud occurring, and the problems associated with losing and cancelling cards could potentially be eradicated.
Although Android devices have had NFC chips in them for a couple of years, limited contactless infrastructure has meant problematic adoption and use.
We are looking forward to buying a beer at the Three Tuns and purchasing notepads at the SU Shop with our iPhones in the near future.
Hopefully, the universal motivation for retailers, shops and payment receivers to adopt Apple Pay will make NFC a more viable technology, thus making our wallets redundant in the coming few years.